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About me:

I'm a Product Manager living in Tel Aviv and currently interested in the direction that AI is shifting product development. I'm working on building AI agents, products, and features. I believe the next evolution of products will be simplified versions of what we see today. No more complex flows that require large teams to design, develop, and test. The new way will melt away what we know today and users will engage with a simple interface and the user's needs will be met from a single screen. We are no longer designing stagnant apps, but building apps that think and shift and evolve to help users in ways we weren't able to before.

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My AI work:

  • Wix = AI writer (2021)
  • Melio = AI for content design (2023)
  • Sisense = BI co-pilot (2024)
  • Aura = AI Financial Coach (2025)
  • Stealth mode startup = AI GovTech (2025)

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My experience:

  • Project management 
  • Product design strategy
  • Information architecture
  • User journey mapping
  • Systems thinking
  • Prompt engineering
  • Product market fit 
  • User testing
  • Feature prioritization
  • Sprint management
  • Roadmap planning
  • Technical feasibility
  • AI model training​
  • Zero-to-one product

"Our role is to imagine products that don't exist and guide them to life." ~Chris Stringer, Apple

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